Examples of business collaboration

European Capital of Culture 2017

In the project rethinkIMPACTS 2017, the Faculty of Arts has entered into a partnership with Aarhus 2017 to carry out a research-based evaluation of the significance and effect of being a European capital of culture. The evaluation will be based on existing research from other European capitals of culture and will measure the effect on the city’s cultural life, image and identity as well as the economic, social and political effects. Students as well as researchers are participating in the project.

Moesgaard Museum

There is a very close partnership between the new Moesgaard Museum and the Faculty of Arts that exploits the synergy between the museum’s experts and the university’s researchers and students. For example, students of archaeology and anthropology can submit assignments and projects in the form of concrete exhibitions in the museum’s permanent exhibition room.


Creativity, enthusiasm and life-long learning are three key concepts for PLAYTrack, which is a research-based project at the Interacting Minds Centre at the Faculty of Arts. The LEGO Foundation has contributed DKK 12 million to this project. PLAYTrack will collaborate closely with the LEGO Foundation to develop new methods of investigating and documenting how we learn through play.

PLAYTrack also supports a new Play User Lab in Billund, where small and medium-sized companies working with play, learning and creativity have the opportunity to develop in a strong academic environment. The Play User Lab is run by Capital of Children, while Design School Kolding facilitates the creative processes in the project.

Responsible Ethical Learning with Robotics (REELER)

REELER is a collaborative H2020-project that aims to align roboticists’ visions of a future with robots with empirically-based knowledge of human needs and societal concerns. REELER is a highly interdisciplinary project involving four European partners from the fields of anthropology, learning, robotics, philosophy, and economy.

Rethinking tourism in a coastal city – design for new engagements

Danish coastal towns have great potential for attracting new tourists. As a result, the Municipality of Ringkøbing-Skjern, researchers from Aarhus University and the Aarhus School of Architecture have designed a project aimed at rethinking tourism in Danish coastal towns. The goal of the project is to improve the exchange of information between researchers, professionals and the tourist industry in Ringkøbing-Skjern, helping this region to become a driving force in this field and turning coastal tourism into an even stronger focal point for Danish tourism as a whole.

Jan Ifversen, Britta Timm Knudsen, Mads Daugbjerg and Anne-Marit Waade are representing Aarhus University in the project. The Municipality of Ringkøbing-Skjern, Ringkøbing-Skjern Museum, Dansk Kyst og Naturturisme, VisitAarhus and KRAFT are also taking part.

Smart Cities

The Faculty of Arts is an active participant in the Smart City network, whose goal is to support the development of Smart Cities in Denmark. The Smart City concept is about adapting and developing cities for the digital age. In 2015, the former Ministry of Housing, Urban and Rural Affairs established a think tank for Smart Cities chaired by AU researcher Martin Brynskov.

With the Child in Focus (Barnet i Centrum)

An action research project with childminders, educators and consultants. The educators and childminders taking part are introduced to new theory as well as analysing data collected in their own workplace. 18 municipalities participated in Barnet i Centrum 1, and eight municipalities will participate in Barnet i Centrum 2.