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Artist Talk with Geraldine Juárez: It’s a set-up: Prospecting and imaging in the world-as-a-digital exhibition.

Department of Digital Design and Information Studies at Aarhus University in collaboration with the Faculty of Science and Technology invites everyone to the talk by Berlin-based artist Geraldine Juárez. Geraldine will talk about her research for VR-essay and performance PROSPECT that proposes to draw parallels between colonial project of bioprospecting and contemporary forms of datafication by such companies like Google.

2019.09.30 | Tina Pabst

Date Wed 23 Oct
Time 16:00 17:30
Location Greenhouses, Botanical Gardens, Peter Holms Vej, 8000 Aarhus C

It is not a coincidence that many of the cultural assets digitised by the Google Cultural Institute and displayed in their cultural aggregator, Google Arts & Culture, are the very artefacts originating from a violent process of extraction that resulted in the consolidation of empires and, among other events, in the encyclopaedic organisation and classification of the  “world-as-exhibition.”


Today, in the “world-as-a-digital exhibition”, data-prospecting is a consolidated practice of accumulation. Similarly to colonial bio-prospecting, economic power is deployed with the mission of exploring, scanning surfaces and details, and systematically searching for valuable resources, such as books, sculptures and paintings, that can be extracted as data (dataified), classified, and organised for future profit-making.


This is a lecture about documents, objects, .docs and .objs, bio-prospectors and data-prospectors, and the associated imaging and data-prospecting techniques used to render the political and geographic images and imaginaries displayed in the world-as-a-digital-exhibition.



Geraldine Juárez is an artist working with time-based media, sculpture and performance. She hold an MFA in Fine Art from Valand Academy and studied ceramics in HDK- Academy of Design and Crafts. PROSPEKT, her recent performance about the data-prospecting of public art collections was premiered in Botaniska, The Gothenburg Botanical Garden in 2018.


Other recent exhibitions and performances include The Ice Club, Skogen, Gothenburg (2019); Monoskop’s Exhibition Library, Media City Biennale, Seoul (2018); For the Record, ifa galerie, Berlin (2018);  University of Disaster, Bosnia Herzegovina Pavilion, 57th Venice Biennale; and Situations/Placeholder, Fotomuseum, Winterthur (2017).


Forelæsning / foredrag, Afd. for Digital Design og Informationsvidenskab, CC